MAGNUS Media, a full service entertainment company founded by Marc Anthony and former head of WME Latin Music Michel Vega, to represent up and coming and established Latino talent, has announced the formation of a joint venture relationship with PULSE Music Group. The partnership will seek to sign Latin songwriters, producers, artists, as well as grow and develop Magnus’ music publishing division and creative team. PULSE will provide exclusive worldwide music publishing administration and sync licensing services for Magnus through Pulse Publishing Administration and Hitcher Music respectively. Billboard was the first to report the announcement.

Since 2015, MAGNUS has been assembling a roster of artists and athletes that includes Latin music icons Marc Anthony and Alejandro Sanz, urban music stars Gente de Zona, and Chino y Nacho, award winning producers Sergio George and Motiff, and radio personality Enrique Santos. The Magnus Sports division encompasses a roster of over 60 athletes including Chicago Cubs’ Aroldis Chapman and Jorge Soler, and Real Madrid’s Sergio Ramos and Marcelo Vieira among others.